My previous campaigns 

Information arts

This 2-week pilot was undertaken after a targeted e-shot to Financial Services companies. The results were spectacular, with 18 appointments booked, including:

clients 3

  • Lloyds TSB Bank

  • JP Morgan Investment Inc.

  • Royal & Sun Alliance Insurance

  • Bank of Scotland Prudential Group

  • Zurich Financial Services

  • AXA Insurance

  • HSBC Bank & Centrica

Breakdown analysis 

Database of 83 Companies (with 160 Named Contacts)


  • Appointments – 18

  • Short/Medium-Term Interest – 36

  • Long-Term Interest – 15

  • No Interest – 14

STERLING marketing

This 15-day pilot sales lead generation and appointment-setting campaign came after a targeted e-shot aimed at promoting the client’s internet shopping and e-commerce expertise.

As a result, I arranged 38 appointments with marketing and e-commerce directors for major high street retail chains and home shopping outlets, including:

clients 2

  • HMV UK™

  • Debenhams Direct™

  • Halfords™

  • Blockbuster™

  • French Connection Retail™

  • Laura Ashley™

  • Goldshield Pharmaceuticals™

  • Manchester Utd™

blueberry wave

From an obsolete database, I was required to "profile" 105 companies in a 3-week campaign split between the manufacturing and pharmaceutical industries, finding the correct decision-makers concerned.

I contacted 104 companies and set 22 fully qualified appointments in that time, along with 12 short- to medium-term interest and 19 long-term interest clients, including:


  • GlaxoSmithKline

  • Gillette

  • Weetabix

  • Xerox

  • Canon Europe

  • Janssen-Cilag

  • Coors Brewers

  • BAT Industries


In any fully prepared business campaign, it is essential to precede any telemarketing with a targeted mailshot or e-shot to gauge interest. This is either carried out by the client or by my strategic partner, Market Scan Ltd, which provides high-quality database and direct mail services at a competitive price.


Oustanding results were achieved in a nightmare COVID situation where 95% of contacts were working from home or furloughed.

Targeting 500 Decision makers of companies following up a mailshot.


  • Zoom online meetings: 21

  • Face2Face meetings: 09

  • Quotes: 25


I will either work from your database or source my own at minimal extra cost. Following an initial two-week pilot campaign, I am then available on an ongoing basis.

During every campaign, I will provide a weekly electronic report that includes:


  • All Appointments Booked

  • All Contacts Made

  • Any Emails or Letters to be Sent

  • Additional Comments

Upon completion of the pilot campaign, you will receive the updated database on Excel, detailing not only all appointments set but all Hot or Warm leads and all call-backs requested. This will also include all relevant conversations that have taken place.

" He offered experience & best practise to maximise results in a very difficult COVID environment."

We were impressed with Nigel's approach to our recent campaign in Nov 2020 targeting sports stadiums decision makers to set online/face2face meetings re: our i Pad Cloud based POS software. He offered experience & best practise to maximise results in a very difficult COVID environment. Nigel is well articulated & ensures your company's reputation is maintained as he reaches out to a new gain new business opportunities

Matt Finn. Head of Marketing. Goodtill Ltd.

“Very Professional”

“I've reliably depended on Nigel for a high-end b2b appointment setting for 5 years or more. he is always very professional, incredibly effective, and easy to work with. Nigel is a man of ethics and integrity and I recommend his work without hesitation”

Gary Daniel Doran. Partner. Contact Labs Ltd. Email : Tel: 0161 726 5085

“Reliable and Effective”

“Nigel has been producing great results for me for over 5 years now opening doors and making connections with some very hard to reach prospects. A seasoned professional, he has taken the lead in the whole process from pre-call approach to appointment setting along with online meetings. Reliable and effective, we can also be confident that Nigel will create that positive all-important first impression of our business and service. Top qualities: Great results, personable, excellent value!”

Clive Mollett, Managing Director at 121 Fundraising

“Highly Recommend”

"Nigel assisted us in our first new business initiative recently. His advice was helpful but what impressed us was the way he understood what we offer and just got on with it. Daily reports were concise, informative and he actually over-delivered on the number of meetings we had targeted. More importantly the feedback from prospects was and is very positive indeed and has resulted in us winning three new blue-chip clients. I highly recommend Nigel to any company in the Direct Marketing industry that needs support in the skilful task of telemarketing for new business opportunities."

Pamela Bath, Marketing Director at Blueberry Wave - Email:

“An Experienced Marketing Consultant”

"Westex has worked successfully with Nigel for many years on B2B appointment setting and it has proven to be a good source of marketing support for the Group. Nigel is an experienced Marketing Consultant - which comes across in his dealings.”

Bob Keable, Group Managing Director at Westex Group Ltd - Email:

“Far beyond our Expectations”

“I would like to thank you for the work you undertook for Sterling. The many leads that you generated went far beyond our expectations. Your gentle persistence managed to arrange meetings with the relevant contacts in our targeted companies, which is no mean achievement when, from our experience, these people are very difficult to track down. We are still in the process of following up on our many proposals that were subsequently sent, which we hope will bear fruit over the next few months.”

Rosemary Stockdale, Managing Director at Sterling Marketing - Email:

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Backed by more than 20 years’ experience in the industry, I have a tried-and-tested appointment-setting process that ensures great results.

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